What You'll Learn ...

Dear Friend,

            Did you know that more than 200 Million American commuters listen to the radio on their way back and forth to work every day... making radio THE MOST POWERFUL MEDIA there is... even more powerful than TV?

             And did you know that YOU can reach those 200 Million commuters easily, without ever leaving home, simply by being a call-in guest on the radio shows that they listen to?  

             You can!

             And did you know that the radio stations that reach those 200 Million commuters need more than 10,000 guests PER DAY so they can fill their shows with interesting and enlightening content... and keep their audiences tuned in and listening?

             If you have something to talk about, they need YOU!

             Can you save people money? Save them time? Make them rich? Tell them an amazing story? Make them laugh? Teach them something new? Get them arguing about a controversial topic? Enrich their lives?

             If so, you can tap into the ever flowing fountain of free radio publicity.

            Even an hour on a mediocre station is staggering at $18,000. Never mind the $1.8 Million for an hour on a nationally syndicated how.

            According to a recent survey by Statistical Research Inc., 96% of the US population listens to the radio at least once a week and 75% listen EVERY DAY ... more than any other media.

            And you know what else? Interview time is worth even more than ad time. Why? Because people pay more attention to the shows than the ads ... and they're much more likely to believe them. Think about it. Which do you pay more attention to? The commercials or the guests?

            So let's do a little role playing here. I want you to really sink your teeth into this concept:

Free Advertising! Free Radio Promotion!

 

 

There are four ways  you can get radio interviews ...            Let's examine:  Hire a PR Firm This will cost you a $2,000-$10,000 per month retainer fee. If you can afford it and you hire the right firm, this can be very effective - but definitely not cheap. The cheaper the PR Firm, the more likely they are to just book you on a bunch of little shows... and you probably won't be able to tell the difference, so you have to be very careful with this. Pay for a listing in a guest resource publication ... (show producers use these to find guests) The majority of stations that respond to these ads/listings are small. These can be helpful when you're first starting out and you need a little practice on some small stations. But after that, you're better off targeting the big shows directly and not wasting your time doing interviews on tiny stations with no listeners. Mass mail, fax or e-mail your show idea to producers Costs money, most producers trash junk mail, faxes and SPAM, and what little response you do get will come from a few little stations who are so far out in the boonies they actually have time to read junk blasts! I mean seriously, do you like SPAM? Do you really think big show producers are any different? Fat chance. They delete it just like you do! This may SEEM like the "easy" way to get on a bunch of shows, but I'm here to tell you: IT'S A WASTE OF TIME. Call the producers and pitch your show idea directly If you want to be on the big shows, this is how it's done.   This is how successful PR agents do it, this is how savvy self-promoter's do it, and this is how I do it. The reason it's so important to CALL them is because they get to HEAR your voice when you do. Why is this important? Because radio is an auditory medium, and radio people need to hear what you sound like before they'll book you on their shows.

 

THE SECRET IS...

You Must Target The Big Shows!

             Why?

             Because there are over 10,000 radio stations in America... and the majority of them don't have enough listeners to fill your garage.

             Not to mention the thousands more internet and satellite radio shows... which are even worse. Most of them don't have enough listeners to fill your closet!

             Remember the 80/20 rule? It applies to radio like everything else. 20% of the stations reach 80% of the people... and those are the shows you want to be on.

             Are you one of those people who's done some radio shows but been disappointed with the results? Believe me, I know exactly how you feel. I've been there. And I'm here to tell you, there was nothing wrong with you, or your interview, or your book, or whatever else you were promoting. The PROBLEM, was that you were on a bunch of dinky shows with little or no listeners. And I can assure you, once you start getting on the BIG shows... EVERTHING changes!

Hi, my name is Alex Carroll. A few years ago I wrote and self-published that little book over there on the right about how to beat unfair speeding tickets. (Click on it if you want to order a copy)              The back story is that as a courier driver in college, I'd beaten 8 out of 10 speeding tickets (with a few insider tricks I'd learned from a couple of cop buddies), and decided to write a book on how I did it (figuring I could probably sell a few copies).

             Anyway, when I started out, I was broke. In fact, I was worse than broke. I had spent everything I had on getting the book published and printed... and had literally mortgaged all but one of my credit cards in the process.

             Because I had no money, radio interviews were pretty much the only option I had for promoting my book. They were free and I could do them from home.

             I got my first interviews by mortgaging my last credit card and putting an ad in a radio guest resource publication called Radio TV Interview Report (RTIR for short). They came up with a pitch for me, wrote my ad and mailed out the magazine. The calls rolled in. When it was all said and done, 50 radio shows had booked me for an interview. That's right... 50! I thought I was going to be rich overnight!

             Would've been nice... but that's not what happened.

             Of those 50 radio shows... 47 generated 3 orders or less. That's right... 3 orders or less.

             Repeat after me... "Lots of little shows!"

             Yippee.

             On the bright side? There were 3 big shows that generated over 200 orders each! And, I got lots of practice on a bunch of little shows... which is a good thing when you're first getting started.

             But from that moment forward, it was clear to me that I needed to target the big shows... and that's precisely what I did.

             And man did it pay off...

             As of the latest count, I've done 1,264 radio interviews, grabbed more than $4,500,000 worth of free radio airtime and raked in  $1,526,000 in direct sales  in the process... and I'm still going strong.

             I have to tell you, this radio thing is really beautiful. I live in Santa Barbara, and since many of the big radio shows are on the east coast, I often start my morning off doing a morning drive time radio show back east. The phone wakes me up and I do the whole show while lying in bed. Seriously! And what's really funny is that I've done so many of them now, I practically do them in my sleep. In fact, on more than one occasion I can recall rolling over and dozing back off, only to wake up later wondering what exactly I had said.

              OK, maybe I'm making this sound a little too easy. I must confess that the first few interviews I did were a little nerve wracking. Everybody has butterflies. That's why it's a good idea to start out with a few small shows in the beginning. But I'll tell you what, once you get going and start getting on some big shows, those butterflies quickly turn into howls of delight when you check in later in the day and find out that you raked in $5,000 - $10,000 in orders before lunchtime!

             Well, you know how the story goes. Word traveled fast, and more and more people learned of my success. They sought me out wanting advice on their own radio publicity campaigns. It finally dawned on me that I really needed to write a book about that too. I didn't have time to repeat the strategies to everyone who asked, but I really wanted to be able to help everyone that I could.

            So I finally bit the bullet and sat down and hammered it out. It took several months, but I finally finished it. I mapped out all the keys to making real money as a radio show guest. It's a comprehensive, step-by-step, easy-to-read, 8 1/2 x 11 formatted, 177 page manual titled, "The Radio Publicity Manual, How To Get Millions In Free Airtime And Make Millions More Selling Your Stuff."

 

My Comprehensive, Easy-To-Read, 177 page
"Radio Publicity Manual,"

Tells You How To Get On Huge Radio Shows,

 And How To Turn Your Free Radio Publicity 
Into A Small Fortune

You'll learn:

• How I often make as much as TWO THOUSAND DOLLARS 
  A MINUTE on the radio... and how YOU CAN TOO! (Page 83)

• 3 keys to landing interviews on the Super Stations (ones with HUNDREDS OF THOUSANDS and EVEN MILLIONS of listeners) (Chapters 6 & 7)

• How to get booked as a guest even if your topic is boring (Page 28)

• 7 reasons why radio publicity is better than TV, hands down (Pages 14-16)

• Why a station's wattage and market rankings are TOTALLY MEANINGLESS (Pages 18-19)

• Getting credentials to get you on the air, even if you're a nobody  (Page 60)

• How to create a press kit that will make producers BEG to have you as a guest on their show ...and why your website's media page is NOT enough. (Chapter 5)

• How to get the radio station's receptionist to work for you, FREE (Page 138)

• How to get radio hosts to book you on dozens of other shows (Pages 64-65)

• 3 secrets to getting invited back as a repeat guest ... over and over again. VIRTUALLY NO ONE DOES THIS (Page 171)

And You'll Also Learn:

• The 2 best days of the week to do interviews and why (Page 115)

• A foolproof technique for JAMMING the radio station's phone lines... and why they love it so much! (Pages 78-79)

• A simple gimmick that costs LESS THAN A NICKEL, that can TRIPLE your responses OVERNIGHT (Page 170)

• Why "Public Affairs" shows are usually A WASTE OF TIME  (Page 93)

• The ONE SECRET that will get you more radio interviews than ANYTHING ELSE. It's SO SIMPLE and yet SO FEW people do it. (Page 105-106)

• How to use OTHER PEOPLES PUBLICITY to get YOU booked as the guest (Page 81)

• A very simple trick to get the host to ask you the questions you want to talk about. It works MORE THAN 95% of the time. (Page 77-78)

• A clever way to get the radio host to keep promoting you,  WEEKS AFTER YOU'RE GONE (Page 171)

• The secret to getting your interview scheduled in a PRIME DRIVETIME slot (Page 115-116)

• Two reasons why taped interviews should be AVOIDED AT ALL COSTS (Page 118)

• The one thing hosts want from guests MORE THAN ANYTHING ELSE. It's not what you might think (Page 141)

• Three subtle, BUT ABSOLUTELY CRITICAL keys that send listeners SCRAMBLING TO ORDER at the end of your interview
  (Pages 162-164)

• How to get huge amounts of PERMANENT FREE ADVERTISING on a radio station's website (Page 173-174)

• How to double the response to your interview by getting the producer to run "ads" for your interview... before it even airs! (Pages 119-120)

• The secret trick to getting hosts to replay your interview over and over again. This is SO cool! You're gonna LOVE this! (Page 172)

...and much more

             But as comprehensive as the Radio Publicity Manual is... it still wasn't enough.

             Why?

             Because it doesn't have a list of the big shows in it!

             People called me wanting to know what database I used and what stations I called. They wanted to know where I got the producer's names and how I knew which stations were big and which ones weren't. They wanted to know how I knew which shows to pitch and which ones to leave alone.

             So I went back to work again.

             This wasn't so bad ... it forced me to get my own operation more streamlined. I spent a couple more months compiling and organizing my lists of all the top radio shows in America into an easy-to-use database. Then I added several other helpful items that weren't in there before ... like show descriptions, categories, e-mails, websites, and time zones.

Free Advertising! Free Radio Promotion!

These shows reach 10 times more people
 than all other 10,000 stations in the country combined.  

You Won't Find This Data Anywhere Else... 
At Any Price

             Please hear me when I say... this radio database is absolutely positively the most powerful radio database available. I guarantee it. Look, I'm not trying to be arrogant here, but I think I ought to warn you. I've bought, seen and tried all the other radio publicity systems and databases out there ... and nothing else comes close.  

            The rest are all either outdated, or they don't tell you how many listeners the shows have, or they're filled with dinky stations, or they don't give you any descriptions of the shows, or they don't let you sort by topic, or  ...  well, I could go on.  

            That's how this whole thing got created in the first place. I couldn't find what I needed. It didn't exist. I can't begin to tell you how frustrated I got. I couldn't understand why nobody had their act together. Turns out I wasn't the only one, because people have been beating a path to my door ever since.  

            But even the database of all the top shows wasn't enough.

            The question I still got from most people was... "Alex, your database is fantastic, but what exactly is it that you say to these producers that gets you a 70% booking rate?" (I literally get booked on 7 out of every 10 shows that I pitch)

             And so I had to come up with an answer for that too.

My 18 Hour "Radio Publicity Masters Course"...  
  Listen In As I Book 77 Interviews In 3 1/2 Weeks!

• This past December I booked a total of 77 radio interviews in 
  3 1/2 weeks. 

• I sold almost $50,000 worth of books, direct to listeners, in less than a month. 

• And during this process, I had my recorder going the whole time. 

What does this mean to you?

You Get To Have Me As Your Own Private Tutor!

• You get to listen in on the actual phone calls and conversations I had with the producers as I booked  those 77 radio interviews

• You'll listen to and learn how I get  my interviews booked into the peak drive-time slots, 95% of the time

• You'll learn exactly how I vary my pitches and hooks between different shows for maximum bookings

• You'll learn how to talk a producer out a taped interview and into a live one ... and why you'd want to

When you complete this course, you'll know more about getting free radio publicity than most anyone on the planet.

            I created this course for the many people who asked me, "Alex, what exactly do you say to these producers that gets you a 70% booking rate? Is there any way we could listen over your shoulder as you do this?" Well, now you can. 

• These calls are uncensored, no holds barred, and sometimes raw

• You'll hear me mumbling under my breath, bitching at operators, singing along to songs while on hold, and "shootin' the shit" with hosts and producers of rock stations

• Some of the conversations get into colorful language. If you're easily offended, you've been warned.

• The only thing I've edited out of these calls is the hold time in some cases

• And in other cases I've left it in because I want you to know how long some of these calls can take

            You'll hear me booking interviews on talk shows and you'll hear me booking interviews on rock stations.

• I start out with talk shows that I'd not been on before so you'll get the feel for what it's like to start from scratch. There's 12 of those phone call sequences. (Each sequence includes an average of 5 phone calls)

• Then I move on to talk shows that I have been on before so you'll get the idea of how repeat bookings work. There's 11 of these.

• Then I move on to the morning drive shows on music stations and do the same thing.  There are 14 that I hadn't been on before and more than 30 that I had.

• Then I move onto shows that called me (yes this will happen to you too if you're a good guest) and there are another dozen or so of these. Some I had been on before, some I had not.

• Then finally I go into covering other calls that didn't necessarily result in immediate bookings, but that illustrate other important things that you'll encounter along the path of radio publicity.

• Each call is preceded by the date and call number and often my commentary on the call to get you up to speed on the history behind it or call your attention to some important aspect of it.

            Now you might be starting to notice something very important here. This involves work. I'm not going to sit here and tell you it doesn't. You've got to be willing to get on the phone, and stay on it. But I'll tell you what, it beats the heck out of all the other "work" I've done.

            For example. It took me 12 phone calls and 3 press kits to get on the Howard Stern show. And when I finally got on, I raked in $600,000 in free airtime and sold $40,000 worth of books in one morning!

            The average person will make one phone call, and if they don't get a call back, they'll say, "I guess they're not interested." WRONG! Radio producers, especially the ones at the big stations that you'll be targeting, are incredibly busy. They don't have time to call you back. You must keep calling them.

            Unless you're a Hollywood Celebrity, DO NOT expect them to call you back. You must be persistent. You'll get on, as long as you don't give up. It takes me an average of 5 phone calls to book an interview. Don't forget that.

            Let me ask you this ...   

            Would you make 12 phone calls and send out 3 press kits to get $600,000 in free airtime and sell $40,000 worth of whatever you're selling? OF COURSE YOU WOULD! That's the attitude you have to approach this with.

            One final note, while I may be a professional radio interview booker, I am not a professional sound engineer. I recorded these phone calls right off my phone line with a basic recorder and they have some hum in the background. It doesn't matter because you can hear everything that is said just fine, and ultimately, that's all that really counts for an educational course.

            This is your chance to listen to a master at work. Nothing like this has ever been created before. In fact, I've never heard of anyone being a guest on 77 radio shows in 3 1/2 weeks before. I'm not bragging. I'm just telling you the truth. I've never come across anybody that's better at this than I. I get invited to speak at marketing seminars all over the country because I am the expert at this.

            So now that you're starting to realize that there's some work involved with this (like there is with anything that's not a scam), I have a question for you...

Want To Be On All The Big Shows...

But Don't Want To Do The Work?

               Well, then I've got some great news for you!

               What if I told you that you could have...

A $10,000 Per Month PR Firm...

Booking You On All The Big Shows...

For Next To Nothing?

               I know it sounds impossible... but it's true... you can.

               Let me explain.

               I have PR Firms all across America using MY Radio Publicity Masters Course CDs to TRAIN THEIR EMPLOYEES (saving themselves a bundle in training costs in the process).

               Do you know who their employees are?

               Kids out of college.

               Do you know much they pay those "kids out of college?"

               $10-15 per hour.

               Do you know how many hours per month that "college kid" is working on your campaign when you hire a big PR Firm?

               20... if you're LUCKY.

               So let's do some simple math here.

               20 hours per month X $15 per hour = $300

               And then they turn around and charge you $5,000 - $10,000? Talk about PROFIT MARGIN!!!

               Hire your own college kid!!!

               It's easy to do. They're all hungry. Just go down to your local college career department and tell them you've got a part time position and you're looking for a kid who's good on the phone. There's a good chance you might even get one for FREE! They're called INTERNS!

               Then send them home with my CDs just like the PR Firms do.

               One week later you're in business!

               Turn them loose with a phone and my database... and you'll be talking to millions in no time... for peanuts!

               There's only one thing you need to make sure of.  You need to have a recording of you (video or audio) up on the media page of your website... so the radio producer/host can hear what you sound like. Remember, they'll be talking to your college kid instead of you, but they'll still want to hear what you sound like before booking you. Simple. That's it.

               Now here's the best part: YOUR college kid is ONLY working for YOU! Not a half a dozen other clients like they would be if you'd hired a PR Firm.

               And because YOUR KID is working exclusively with my database of JUST the BIG SHOWS... that's what you're going to get booked on... JUST the BIG SHOWS!

               Whereas when you hire a PR Firm, they always have that temptation to "pad their performance" and book you on a bunch of smaller shows (which they can do easily by sending out an e-mail blast) to make it "feel" like they're working hard for you... when they're really not doing jack.

               And if you're really smart, and you really want to motivate your kid to get you on lots of big shows, you'll pay them their $10-$15 hourly wage, AND you'll offer them a $50 "booking bonus" (or whatever amount you want to give them) for each big show they book you on.

               If you already have employees you could just use one of them, or perhaps someone in your family might like to help you as well... or maybe even one of your fans! It doesn't matter who they are really... just get someone!

               Many of my clients are already doing this and singing my praises all the way to the bank. I have saved countless people tens of thousands of dollars that they would have otherwise wasted on a PR Firm.

 So here's the deal...

Three different Radio Publicity Packages 
for you to choose from:
.

• The "Millionaire Package" is $997. (My most popular program)

• The "Advanced Package" is $397.

• The "Radio Publicity Manual" is $49.

.

Depending on which package you choose to invest in, you'll also receive a total of up to 10 bonuses: Absolutely FREE!  

Free Advertising! Free Radio Promotion!

           

            My friend, I implore you ... STOP wasting money on something you can get for free!

            You owe it to yourself to take advantage of this. If you're like me and you set this aside, you'll end up forgetting about it. Don't Do That!

            Take Action Now!  

            We're talking about a real life, nuts and bolts, time tested, fool-proof free publicity machine here. I didn't just dream this up last week. Not even close. Over the past 10 years, I have done 1,264 radio interviews. Sometimes I think about that and I wonder to myself ... "That's incredible! Have I really done that many interviews?" And then I check the logbook just to make sure I'm not hallucinating. Sure enough, 1,264 interviews. Over $4.5 Million in free airtime. Over $1.5 Million in sales. And what really amazes me is just how easy it was (and continues to be) ... and how all these shows keep calling me back, again and again, to talk about the same topic, OVER and OVER! I thought for sure they'd be tired of hearing about how to beat speeding tickets by now. But they just keep calling! It's incredible!

Money Back Guarantee

            Look, you could go on buying advertising and flushing your hard-earned cash down the toilet. You could keep wasting king's ransoms on PR Firms and internet marketing schemes of all kinds that change the minute you start to implement them. You could throw more money down a rat hole and send out a fax blast to thousands of producers... and then piss away hours of precious time doing interviews on pathetic little stations in Gallup, New Mexico and Pocatello, Idaho.

            But why put yourself through that?

            Why would you want to do that when you can get literally millions of dollars of FREE publicity, on HUGE radio stations, so easily!

            Let me just say this ...

            If you decide this free publicity machine is not worth at least ten times what you paid for it...

            Send it back for a refund!

            The nominal investment is so small it's almost laughable.

            Think about it. You do just one interview, on even a mediocre radio show, for only a half hour, and you'll get Nine Thousand Dollars worth of free airtime.

            Let me repeat that.

            One Interview... On A Mediocre Show... For Only 30 Minutes
 And You Get NINE THOUSAND DOLLARS of FREE Airtime

            It doesn't take a rocket scientist to do the math ...

            Your investment will pay for itself in the first 5 minutes of your very first  interview ... even if you're investing $997 in the Millionaire Package!

            I don't know what else to tell you except to say that a wise man once said, "If you keep doing what you've always done, you'll keep getting what you've always got."

            Well, if you're tired of "getting what you've always got," and you're ready to take your income and your influence to the next level, then now is the time to invest in yourself and your future and get one of my radio publicity programs.

            They're all incredible, but if you can swing it, I strongly encourage you to choose my Millionaire Package ... it is by far the best value and the most comprehensive. You can even choose the 3-payment program if your cash flow is tight. You'll find the form below.

            If you have any questions whatsoever, e-mail or call! I actually answer my own phone! Here's my contact info:

Talk soon,
	DO NOT call about your ticket. I am not an attorney and cannot legally give you advice.
Alex Carroll

Option #1: The Millionaire Package ... $997

             Wow Alex, you are really amazing! You actually booked 77 radio interviews in 3 1/2 weeks? And made almost $50,000? And I actually get to listen to you doing it? Incredible. You know, it's one thing for you to explain how you did it ... but to have recorded it all so that I could actually hear exactly how you are doing it ... that's like having you as my own private tutor!

             And I can also use your recordings to train someone else to do it all for me, for a fraction of what I'd pay a PR Firm! Where have you been all of my life!

             And I get the database of all the biggest shows, and your 177 page Radio Publicity Manual, and your press kit (so I have something to model mine after) and your entire library of expert interviews, and all of your show pitch formulas, and the 30 minute consultation so that I can pick your brain, and all the other freebies! Wow! I'm no rocket scientist, but I can definitely see how this thing is going to pay for itself with my very first interview.

             Not to mention that fact that I read all those incredible testimonials from all those people who've been using your program for years and made and reached millions! Even Stephen Covey! Amazing!

             And the fact that you offer a money back guarantee tells me that you really stand behind your products. I'm serious and I'm ready. Send me the Millionaire package!

Option #2: The Advanced Package ... $397

            Alex, you obviously know your stuff. And not only that, you actually practice what you preach. How refreshing. I really like the idea of doing radio interviews while lying in bed. And I don't want to mess around with all those little Podunk shows out there. I'm ready for the big time. Here's my $397. Send me the Advanced package.

            I understand that the Advanced Package does include your database of all the top radio shows, but it does not include your Radio Publicity Masters Course (the 18 hours on CD of you calling and booking yourself on 77 radio shows), or the free database update, or the 30 minute one-on-one phone consultation with you, or your library of publicity expert interviews or your complete collection of fill-in-the-blank show pitch formulas. I know that if want all those goodies I need to invest in your Millionaire Package instead.

Option #3 : The Radio Publicity Manual ... $49

            Alex, this radio thing sounds really good, but I'm not quite ready to get your Millionaire Package just yet. I'd like to start out by ordering your 177 page Radio Publicity Manual for only $49 and we'll take it from there.

             I understand that it is a digitally delivered, PDF formatted e-book that I will have access to instantly, and that I'll need Adobe Acrobat  Reader to read it. Hard copies are also available for $69 + $10 shipping if I prefer. I can download Acrobat Reader, free, at www.adobe.com.

             I understand that the Radio Publicity Manual tells me EVERYTHING I need to know about how to get booked on all the top radio shows... but that it DOES NOT INCLUDE the actual database of all the top radio shows themselves. I need to invest in either the Advanced or Millionaire Packages if I want to get the database of all the top radio shows and all of the other goodies as well.

Click Button To Order Radio Publicity Manual E-book $49

. The Radio Publicity Manual Package (total value of $107)   Includes:    The ONE SECRET that will get you more radio interviews than ANYTHING ELSE. It's SO SIMPLE and yet SO FEW people do it. (Page 105-106) How to use OTHER PEOPLES PUBLICITY to get YOU booked as the guest (Page 81) A simple gimmick that costs LESS THAN A NICKEL, that TRIPLES your responses OVERNIGHT (Page 170) A clever way to get the radio host to keep promoting you, WEEKS AFTER YOU'RE GONE (Page 171) The secret to getting your interview scheduled in a PRIME DRIVETIME slot (Page 115-116) How to get booked as a guest even if your topic is boring (Page 28) Getting credentials to get you on the air, even if you're a nobody (Page 60)   Three subtle, BUT ABSOLUTELY CRITICAL keys that send listeners SCRAMBLING TO ORDER at the end of your interview (Pages 162-164) ...and a whole lot more    Plus You Get 2 FREE Bonuses   The List of the Top 20 Radio Show Topics ... tells you what's hot and what's not so you can target your pitch to the hottest topics. ($29 Value) The Radio Demographic Profile ... tells you who listens to what formats so you can target your message to the perfect audience.($29 Value) Add To Cart

Click Button To Order Radio Publicity Manual Hard Copy $69 + $10 Shipping

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